Reprise MENA

In this article we would go in detail the metrics that are essential to be tracked across a shopper journey, whose ultimate goal is to make a purchase online. At the end of the article you should be confident enough to identify metrics that are valuable to associate to a customer in your business and also gain understanding of techniques on how to avoid analysis-paralysis across several metrics for your customers. The metrics could be discovered at random basis, but that is not the reason you would be reading this article. Here we would be presenting simple models to organize your metrics in to categories. One of the widely used models for understanding Shopper Journey’s would be the Customer Life Cycle model, which has the 5 stages (as depicted below): 1.        Awareness 2.        Consideration 3.        Conversion 4.        Retention 5.  ...

Because Visuals are friendly We have all heard the saying “a picture is worth 1,000 words”, maybe even more in my opinion as a professional who creates visualizations for data. Numbers are difficult for people to absorb and get insights out of especially if they are not working with them regularly. Imagine receiving an excel file with thousands of rows of data and you are given the task of bringing meaning out of such a situation every week, well that sounds like a lot of man hours and more importantly inefficiency in your output. The quickest and most fruitful way to do this Is by creating a visual report. To start of it does not have to be complicated you could create a simple visualization report through excel, now try to understand the gain you get out of this 1 week after the implementation. This is when it starts getting enjoyable, now do not stop there. Optimize your dashboard, make it better and more automated every chance you get, eventually you will reach a stage where ex...

Data is the flavor of the year or (depending on who you ask) has been the flavor for years. As marketers in 2019, looking beyond the hyperbole around the new and shiny is part of the deal, right? Nevertheless, there is something so intrinsic about DDM (yet another acronym?) that it should be beyond the hype. As its core, marketing stimulates demand for products and services. It works when better decisions and granular understanding of the nuances are gained. Over the past decade and a half, almost every marketing activity leaves behind a data trail and continues to flow through the channels. While most of it has limited value especially with recency and relevance factored in, quite a bit of it is useful in improving ad targeting, gaining better consumer understanding, formulating responses with better accuracy and personalizing messaging and experience. While it is rather reductive to come up with a to do list as the answer to most challenges and perplexing ...